2 5 57

10 steps to level up your personal Twitter profile

I recently shared a document put together by Passle which included 10 steps to become a LinkedIn hero. I also recently created a post with

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1 4 18

KPMG Review ‘Consumerisation’ of B2B

B2B sales typically have high value pricing, larger impact to more roles across an organisation and involve more stakeholders to make a...

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1 2 44

What is a BDR/SDR for and when is it time to implement?

More recently I have been asked by growing tech firms how to motivate a BDR and whether it is right time to build a team in house.

As I...

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0 1 3

The power of discussing ideas.

"Great minds discuss ideas; average minds discuss events; small minds discuss people."

I recently spent an evening with a friend over...

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1 3 11

Walking into the perfect sales meeting.

How many times have you walked into a meeting with a prospective client and they knew exactly what you were going to present to them; had...

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0 2 6

'Lead within your own skin' - Time for Authenticity

Who are the leaders that have influenced and inspired you during your career? 

It is likely that there will be a handful of individuals...

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3 4 175

Starting with Account-Based Marketing? The 6 steps to make it a success.

Account-based marketing is becoming a growing practice in B2B firms and can be defined as the alignment of resources with the objective...

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1 3 3

High Quality B2B Hero Content From SAP Through Under Armour, Mclaren F1 and NHL

Walking through Heathrow Airport this morning I couldn’t help notice the SAP HANA advertisement spanning 30m of real estate between...

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6 3 190

Focus and Demonstrate Your Specialism - A Lesson From My World Triathlon Champs Performance

As I sit in Cozumel waiting to take the ferry back to Cancun I am reflecting on a tough triathlon, mixing it up with the best in the...

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0 2 69

B2B Influencer Marketing - who is really making the decision?

This Caterpillar video is a great example of B2B Marketing for a number of reasons including strategy and influence. 

B2B Marketing often...

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1 3 2

Support a Referral with Authentic and Relevant Content!

This was pushed to me on twitter by Kim Arnold. The statistic is valuable reminder of the importance of your personal network and brand.

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0 3 89

Is Your Online Brand Worth $25million Dollars - Casey Neistat's Is...

All 5.8million subscribers and 1000's others were left disappointed when Casey Neistat ended his vlog last week. 

It was clear for...

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3 4 40

What else can you do to close a deal? A lesson from Olympic success

The concept of marginal gains has been at the heart of numerous sporting successes. Most covered is British Cycling, albeit a contentious...

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1 2 21

Where does Presales Fit into your Content Strategy?

The metrics quoted by Hatami are enough to ensure you are fully utilising the presales team within your selling process. The four main...

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1 2 11

Why Does Your Entire Firm Need a Voice to Drive More Revenue?

If you have not seen Think With Google before I highly recommend reviewing it for marketing trends, data, research and opinion. 

The term...

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1 3 13

Do you make time to prospect every day?

This article provides a fantastic reminder to all of us that you must find the time every day to prospect. 

In addition to prospecting I...

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1 4 24

Where Content Marketing ends and Social Selling begins

The importance for Salespeople to be perceived as an expert in their field is made powerfully by the statistic below. If 92% of B2B...

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2 5 3

CII Report Explains Why Broker Firms Should Maximise Digital Sales Opportunities

The report released today by The CII, Konsileo and PKF considers the future of broking. 

The conclusion is similar to that of other...

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1 4 30

Why Create a Community Around Your B2B Company? Nike Demonstrate.

You might have seen the coverage (if you were awake at 4.45am on Saturday) of Nike's attempt to break the sub 2hour marathon barrier....

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